What Everyone Who Loves Books Needs to Know

This is your writer speaking.

And what indie writer Ninie Hammon has to say is what EVERY writer–famous our not–would love to say if they weren’t worried about coming off as pushy, demanding, ungrateful or off-putting.

In today’s world, your open and vocal support has become something we cannot do without.

Once upon a time, a writer could just leave it up to the Fates whether their book caught on or not after the usual period of publisher hype. Now, there IS no hype–particularly for indie authors like myself–without the help of readers who like our work. If those readers don’t talk about us on Facebook, add us on Goodreads, review us on Amazon or rave about us on Twitter, we will most likely go nowhere very fast.

I didn’t realise just how much things had changed until my publisher recently informed me that without more reviews on Amazon, I could not ‘unlock’ better promotional support from Amazon itself.

Most people indie or self-publishing now don’t even realise the game changed last year, six months ago, even last month.

Think you’ll get traction by joining Goodreads? Maybe. If you give away a lot of books you might get a few reviews back, and thank your luck stars for those. Now let’s just hope they liked it.

Twitter freak who can charm anyone in 140 characters? Guess what? There are more writers following those writing/reading/publishing accounts on Twitter than readers. Yup. You’re mostly likely trying to sell your book to someone else who’s trying to sell you their book too. And in any case, are you really more charming than Neil Gaiman or Chuck Wendig? ‘Cause they’re your real competition.

Great blog you worked on for years? See Chuck Wendig’s site. Then go cry in a corner. Oh, and don’t be surprised if your blog followers are interested in…you know, your blog. People don’t usually follow other people just to buy stuff from them. In other words, be grateful if your followers love you enough to give your book a read. Be over the moon if they review it. A blog isn’t a marketing tool to readers and just talking about your stuff is no guarantee anyone will buy it.

Think you can join Wattpad and get more attention that way? Traditional authors are already way ahead of you. If you weren’t there already, building up a loyal fan base and adding friends and getting down with the community, prepare to roll up your sleeves before you see any real results. And if you do adult scifi like I do, then you run into the wall of YA love that puts every paranormal, urban fantasy or contemporary YA a la John Greene way ahead of you in the queue. Don’t expect millions of readers no matter how good you are. Do expect to compete for attention with long established writers like Cory Doctrow.

Facebook master? Good for you. I hope you have a lot of friends. Because whatever that number is, divide it by 1000 and that’s how many will actually share your writing updates or requests for reviews. And the writers groups are usually about supporting and critiquing and not cool with promotion, so you make a nuisance of yourself and end up getting kicked out if you try the hard sell. And if you do join a group that’s cool with promotion–you’ve most likely just entered the same game that Twitter has going.

Giving your manuscript away for free on NetGalley and LibraryThing so you can get more reviews and buzz? Even if you book is amazing, the number of reviews is usually quite low because EVERYONE is doing the same thing, and overwhelming the good-hearted readers on those sites. While we’re at it, sending off requests to people who joined sites and offered honest reviews in return for free books no longer works either. They’re even more overwhelmed than the NetGalley guys.

What about paying to get reviews from sites like Kirkus or sending your book to Publishers’ Weekly? Standard practice. For everyone. Kirkus reviews do nothing for most people in terms of sales. And even if Publishers’ Weekly likes you, that doesn’t reach readers as much as it reaches the industry.  Readers see those tags on the backs of every book they pick up–and their eyes go right over it.

So spend a little and pay to get on a email list like BookBub then, right? Nope. BookBub has so many people banging on their doors, they’ve become very select and more traditionally published books are on their lists than indie books now because traditional publishers usually have the Goodreads and Amazon ratings needed to meet their high standards and they have the cash to take the big deals too. Indie books generally get on if they have hundreds of good ratings–and they’re offering the book for free. Which sort of defeats every purpose except maybe hoping to get a review back. But since these lists operate to give readers cheap new books, not authors new reviews, a review is a possible and hoped for by-product, not a guarantee.

Well, the great God Amazon will be your saviour.

Wrong. Amazon is in business to make money. And if you’re not part of their imprints, you are a distant second. So those ‘recommended’ listings you see, those ‘people who bought X also bought Y’ ratings, even your place in the rankings after sales–they can all be paid for by traditional publishers. Indie and self-publishers can’t depend on that. And remember how you could just put out a good book with a nice cover, get a bunch of high ratings, climb the charts and reap the extra attention all the way to Hugh Howey sized success?

No longer.

Amazon changes their formulas regularly just to make sure they can’t be gamed again like they were in the past by those guys who sell review packages. It’s a constant battle between unethical authors, shady review providers and Amazon that has led to draconian measures like not letting authors review for other authors, and even deleting reviews from close family, usually the only guaranteed reviews authors can count on. Thanks a lot, RJ Ellory and friends.

I could go on and on. As a recently published author, I can tell you I’ve tried just about everything in terms of marketing and promotion. Some things worked okay, some things not at all. Nothing has been a sure-fire winner. And the advice other authors and sites give about how to market is already outdated or has been taken by every other author out there competing with me, so by the time I try to follow it, the paradigm has changed and it’s no longer effective.

Only one thing hasn’t changed. The power of the reader and word of mouth.

If you love a book, if you think it was good, if you enjoyed something recently, then help a writer out. Talk about it. Leave reviews if you can. Follow a blog. A twitter feed. A Goodreads account. Tell your friends. Pass the book on. Say a few words on Amazon or Goodreads. Whatever little you do, it multiples for that writer a thousand-fold and it will be appreciated so much you won’t even understand.

Readers, your casual mention is the difference between us being able to write the next novel, and having to give up so we can work another job. We authors understand that like us, you have busy lives with your own concerns. We don’t expect reviews or social media campaigns. We know it’s not even realistic for most people. But just walking into a Barnes and Noble and asking for a book can make a difference. Passing your copy on to a friend makes a difference. Dropping a rating on Goodreads makes a difference.

On behalf of Ninie and other authors out there, I want to say thank you to all those who have done these things and more for their favourite authors. You are helping deserving writers keep their heads above water in a world inundated with books, good and bad. And what I want to leave you with is the idea that if you want to see more work from someone you read recently, consider lending a helping hand in some way.

Because it’s a new world and the rules are different every day and the only thing that hasn’t changed is that readers and writers both want more good stories out there.

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